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Google Local Guide: A Path to Increased Exposure for Local Real Estate Agents

Updated: Jan 31, 2023




As a local real estate agent, it’s important to have a strong online presence in order to attract potential clients. One platform that can help you achieve this is Google Local Guide. This program offers a simple and effective way to increase your exposure and build credibility in your local community.


What is Google Local Guide?

Google Local Guide is a community of users who provide reviews, photos, and other information about local businesses and places. As a Local Guide, you can help improve Google Maps and Google Search by contributing your knowledge about the places you frequent. In return, you can earn rewards and recognition for your contributions, including points, badges, and special perks.

Benefits for Real Estate Agents

  1. Increased Visibility: As a Local Guide, you have the opportunity to create a profile that appears on Google Maps. This allows potential clients to easily find you and your listings, which can help increase your exposure and generate leads.

  2. Building Credibility: By providing accurate and helpful information about local real estate listings and other properties, you can establish yourself as a trusted and knowledgeable source in your community. This can help you build credibility and attract more clients.

  3. Connecting with Prospects: Google Local Guide also offers a platform for connecting with potential clients. By leaving reviews and comments, you can engage with people in your local community and start building relationships with them.

  4. Improving Local Listings: By providing photos and information about local real estate listings, you can help improve the accuracy and quality of these listings on Google Maps. This can benefit not only you, but also your clients and other real estate agents in your area.


The Pros Are Doing It

Recently, Jason Pantana of the Tom Ferry group released a video on YouTube where he and expert Ian Williams discussed the benefits of being a Google Local Guide. In the video, they highlighted the importance of having a strong online presence in today's real estate market and how being a Local Guide can help agents achieve that. They also discussed how the program can help agents build credibility in their local communities, connect with potential clients, and improve the accuracy of local real estate listings. The video provides valuable insights for real estate agents looking to increase their exposure and grow their business through the use of Google Local Guide.


Watch the video here:



Getting Started

Getting started as a Google Local Guide is simple and straightforward. To become a Local Guide, you’ll need to create a Google account and then start contributing to the program. You can contribute by writing reviews, uploading photos, and answering questions about local places.


You can access the official Google Local Guide overview here.


Final Thoughts

By taking advantage of the benefits offered by Google Local Guide, you can increase your exposure and build credibility as a local real estate agent. Whether you're just starting out or you've been in the business for a while, becoming a Local Guide is a simple and effective way to connect with potential clients and grow your business. So why not start today?


Building your brand as a local real estate agent requires a combination of efforts, including using platforms like Google Local Guide and having a strong online presence. Utilizing professional photos and videos for your listings and having a cohesive branding strategy can also make a big impact. This is where our team at Seven Roads Real Estate Media can be of great help. We specialize in providing real estate agents with professional photos and videos for their listings, as well as agent branding assets that help create a consistent and recognizable brand. By leveraging the services of Seven Roads Real Estate Media, you can take your brand to the next level and stand out in a competitive market. For more information on our Agent Boost Program, and to learn how to unleash your potential, click here.



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