Updated: Jan 6
Are you a real estate professional who struggles with being camera shy? You're not alone! Many people feel self-conscious or nervous when it comes to being recorded or photographed, but as a realtor, it's important to be comfortable and confident in front of the camera.
Realtor Aimee Kelly advises realtors to "be prepared, have fun, don't take yourself too seriously, and just do your thing" when it comes to being on camera. (Check out a recent listing video from Aimee below)
These are all excellent pieces of advice that can help you overcome camera shyness and deliver a more confident and engaging performance.
Being prepared means doing your research and practicing beforehand, so you feel more comfortable and knowledgeable on camera. Having fun and not taking yourself too seriously can help you relax and be more authentic on camera. And most importantly, just doing your thing means being true to yourself and letting your personality shine through.
By following these tips, you can build your on-camera confidence and create engaging and professional video content that showcases your expertise and helps to build your brand. So, next time you're in front of the camera, remember to be prepared, have fun, don't take yourself too seriously, and just do your thing!
We've put together a few tips to help you overcome your camera shyness and boost your on-camera presence.
Practice makes perfect
The more you're in front of the camera, the more comfortable you'll become. Consider setting up a tripod and practicing your "elevator pitch" or a property tour in front of the camera. Watch the footage back and see what you like and don't like about your performance. With practice, you'll start to feel more natural and confident on camera.
Use positive self-talk
Before you go in front of the camera, remind yourself of your strengths and accomplishments. Tell yourself that you are capable, competent, and confident. These positive affirmations can help boost your confidence and calm your nerves.
Take deep breaths
When you're feeling anxious or nervous, it's easy to hold your breath or take shallow breaths. But deep breaths can help calm your body and mind. Before you go in front of the camera, take a few deep breaths to relax your body and clear your mind.
Use props and prompts
If you're feeling nervous, it can help to have something to focus on or hold onto. Consider using props like a pen or a folder to fiddle with, or use prompts like bullet points or a script to help keep you on track.
Find a comfortable spot
Choose a location in the home (or outside) that makes you feel comfortable and confident. This helps you feel more relaxed, and less anxious about who may be watching!
Seek feedback and support
Don't be afraid to ask for feedback and support from your colleagues or a mentor. They may have valuable insights and suggestions to help you improve your on-camera presence. Consider enlisting the help of a professional coach or media trainer to provide personalized guidance and tips.
Use humor and personality
Don't be afraid to let your personality shine through on camera. Using a little bit of humor can help break the ice and make you more relatable to your audience. Just be sure to stay professional and avoid making inappropriate jokes.
Focus on your audience
Instead of worrying about what you look or sound like, shift your focus to your audience. Think about how you can best serve them and provide value through your video content. This can help take the pressure off of you and allow you to deliver a more authentic and engaging performance.
Build Your Brand
Being comfortable and confident on camera can greatly benefit your personal brand as a realtor. In today's digital age, video content is becoming increasingly important for businesses and professionals to connect with their audience and showcase their expertise. By overcoming your camera shyness, you can create engaging and professional video content that helps to establish your brand and build trust with potential clients.
Additionally, being at ease on camera allows you to better communicate and connect with your audience. It allows you to show your personality and authenticity, which can help you stand out in a crowded marketplace and attract the right clients for your business.
Overcoming camera shyness is an important step towards building a strong and successful personal brand as a realtor.
Don't let your fear of the camera hold you back – take the time to practice and develop your on-camera presence, and you'll be well on your way to building a brand that truly represents who you are and what you have to offer.
Remember, being camera shy is normal and it's okay to feel nervous at first. But with practice, positive self-talk, deep breaths, props and prompts, and a comfortable location, you can become more comfortable and confident in front of the camera.
If you're ready to take your on-camera presence to the next level, Seven Roads Real Estate Media offer Media Bundles that include agent appearances. Being on camera is one of the most effective ways to win more listings, and build your brand. Don't let your camera shyness hold you back any longer – take the first step towards building your on-camera confidence today!