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Writer's pictureBalazs Busznyak

The role of drone photography in real estate marketing 🚁 🌐



Drone photography has become increasingly popular in real estate marketing as it allows for the capture of unique and visually appealing aerial perspectives of properties. It can be especially useful for showcasing the layout and design of a property, as well as its surrounding area and landscaping. Drone photography can help to differentiate a property from others on the market and give potential buyers a better sense of the property's layout and setting. Additionally, it can be an effective tool for highlighting the features and amenities of a property, such as pools, outdoor living areas, and large yards. Overall, drone photography can be a valuable addition to a real estate marketing strategy as it can help to showcase the property in a unique and engaging way.


Here is a list of 10 ways drone photo and video can help you sell your listing faster and for more money:

  1. Provide a unique perspective: Drone photography and video can showcase a property in a way that traditional ground-based photography and video cannot, providing a unique perspective that can be especially useful for highlighting the layout and design of a property.

  2. Showcase the property's location: Drone footage can be used to show the surrounding area and neighborhood, helping potential buyers get a sense of the property's location and setting.

  3. Highlight the property's features and amenities: Drone photography and video can be used to showcase features such as pools, outdoor living areas, large yards, and other amenities in a way that is not possible with traditional ground-based photography.

  4. Create engaging marketing materials: The use of drone photography and video can help to create marketing materials that are more visually appealing and engaging, which can help to attract more buyers and generate interest in the property.

  5. Make the property stand out: Drone photography and video can help to differentiate a property from others on the market, making it stand out and potentially attracting more buyers.

  6. Provide a comprehensive view of the property: Drone photography and video can provide a comprehensive view of the property, including both the interior and exterior, helping potential buyers get a better understanding of the property as a whole.

  7. Help potential buyers visualize themselves in the property: Seeing a property from a unique perspective can help potential buyers better visualize themselves living in the property, potentially leading to a faster sale.

  8. Facilitate virtual showings: Drone photography and video can help facilitate virtual showings, allowing potential buyers to view the property from the comfort of their own home.

  9. Speed up the sales process: The use of drone photography and video can help to speed up the sales process by providing potential buyers with a more comprehensive and engaging view of the property, potentially leading to more offers and a faster sale.

  10. Increase the sale price: The use of drone photography and video can help to increase the sale price of a property by showcasing it in a unique and engaging way and attracting more buyers, potentially leading to a higher final sale price.

As a realtor, it's important to do everything you can to showcase your listings in the best possible light and attract potential buyers. One way to achieve this is by hiring professional media services, such as photographers and videographers, to capture high-quality images and video of your listings. These professionals have the expertise and equipment necessary to produce top-notch marketing materials that will showcase your listings in a way that is engaging and visually appealing. In addition, professional media services can save you time and hassle, as you can focus on other aspects of your business while they handle the marketing materials. Ultimately, hiring professional media services can help you sell your listings faster and for higher prices, making it a worthwhile investment in the long run.





There are several reasons why realtors may want to hire a professional drone pilot for their real estate marketing needs:

  1. Professional-grade equipment: Professional drone pilots typically have access to higher-quality equipment, including drones with high-resolution cameras, which can result in higher-quality images and video.

  2. Expertise and safety: Professional drone pilots are trained in operating drones safely and effectively, and are often required to hold a pilot's license and follow strict safety guidelines. This can help to ensure that the images and video captured are of the highest quality and that the drone operation is conducted safely.

  3. Legal compliance: Professional drone pilots are familiar with the laws and regulations governing the use of drones, and can ensure that the drone operation is conducted in compliance with these laws.

  4. Time-saving: Hiring a professional drone pilot can save realtors time and hassle, as they can focus on other aspects of the real estate business while the drone pilot handles the aerial photography and video.

Overall, hiring a professional drone pilot can help realtors to produce high-quality, professional-grade aerial imagery and video, and can help to ensure that the drone operation is conducted safely and in compliance with the law.




Learn more about our drone services at www.sevenroadsrealestate.com

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