How much do realtors pay for photography? (2025 Guide)

If you’re a real estate agent wondering how much you should be paying for photography, or if you’re just getting started and want to understand what’s “normal”, you’re in the right place. Great photos can make or break a listing. But with so many options (and price ranges), it’s easy to get overwhelmed. Let’s break it all down.

📸 Why Real Estate Photography Pricing Varies

There’s no one-size-fits-all answer, and here’s why:

• Location – Photography in major metro areas or luxury markets (like Boston or NYC) is usually higher than in rural or suburban areas.

• Property Size – A 3-bed ranch will cost less than a 7,000 sqft estate with panoramic views.

• Package Inclusions – Photos only? Or are you getting drone, floor plans, video, or a 3D tour too?

• Experience of the Photographer – New freelancers charge less; established media companies offer more consistency and quality.
  

Typical Real Estate Photography Prices in 2025

Service	National Avg. Price	What’s Included
Standard Photo Package	$150–$400	25–50 edited photos
Video Walkthrough	$200–$500+	1–2 minute highlight video (Reel or MLS)
Drone Photography	$100–$250	5–10 aerial photos
2D Floor Plans	$75–$150	Measured, formatted for MLS
3D Virtual Tour (Matterport/Zillow)	$150–$300	Interactive walk-through
Social Media Reels	$100–$300	Vertical video optimized for Instagram/TikTok

Pro Tip: In 2025, many real estate agents are shifting toward bundled marketing packages instead of à la carte services to get better value—and faster delivery.

How Much Do Realtors Actually Spend Per Listing?

Most agents spend $300–$600 per listing on media. But top producers often invest $800–$1,500 or more when selling higher-end homes or when building their brand.

Here’s how that breaks down:

• Basic listings: $250–$400

• Mid-range listings: $450–$700

• Luxury or highly competitive listings: $800–$2,000+
  

Is It Worth the Investment?

Short answer? Absolutely.

Listings with professional photography:

• Get 61% more views online

• Sell 32% faster

• Can command higher sale prices
  

Plus, high-quality media helps agents:

• Stand out from the competition

• Win more listing presentations

• Build a strong brand on social media

Today’s buyers shop with their eyes. First impressions happen on Zillow, Redfin, Instagram, or Facebook—not at the open house.

How to Get the Best ROI on Your Photography Spend

1. Work with a media company, not a freelancer. You’ll get consistency, faster delivery, and full support (especially if you’re busy or working multiple listings).

2. Use packages that include more than just photos. A 2D floor plan or a short video can be the deciding factor for buyers.

3. Repurpose your content. A single shoot can be turned into a Zillow listing, Instagram Reel, Facebook post, and marketing email.
   

Final Thoughts: What Should YOU Be Paying?

If you’re a serious agent who wants to get more offers, grow your brand, and spend less time doing your own marketing… investing $300–$600 per listing is not just fair—it’s smart business.

Look for a company that: - Offers clear packages - Delivers fast - Knows your market - Helps you look good everywhere online

Need Help With Listing Media in Western MA or Northern CT?

Seven Roads Media has helped hundreds of agents like you look like a pro—without the stress. From scroll-stopping Reels to next-day photo delivery, we offer high-value media packages designed to make your listings shine.

Book your next shoot here → https://portal.sevenroadsrealestate.com/book Or text us at (413) 414-5704 for questions or availability.