You've got a listing hitting the market Thursday. You booked your photographer two weeks ago. You confirmed Tuesday. Wednesday night — nothing. No photos. No email. No response to your text. You've been here before. Most agents in Western Massachusetts have. That's not a photographer problem. That's a vendor problem. And it's exactly why the best agents in this market stopped hiring photographers and started working with a real estate media company instead. The Difference Is

Sellers ask it. Newer agents wonder it. And even experienced agents sometimes quietly question whether the investment is worth it. The data answers this clearly — and the numbers might surprise you.